A recent phenomenon is the progressive use of lifestyle association in advertising. This involves
A) scientific demonstrations
B) product comparisons
C) emotional appeals
D) price comparisons
E) logical appeals

Question

Quizplus · Accepted Answer

The use of lifestyle association in advertising typically involves emotional appeals aimed at creating a positive image for a product or brand in the minds of consumers. This may be done through showcasing the product in the context of an aspirational lifestyle or highlighting the positive emotions and experiences we may associate with using the product.

A Recent Phenomenon Is the Progressive Use of Lifestyle Association