Social media platforms such as Facebook and Twitter have changed the nature of communications between an organization and the public because
A) social media can only deliver brief and simple advertising messages
B) social media communications must be designed to resonate with millennials
C) social media communications are a two way affair where the goal is to engage consumers
D) Facebook and Twitter are declining in popularity

Question

Quizplus · Accepted Answer

Social media platforms such as Facebook and Twitter have changed the nature of communications between an organization and the public because they provide a two-way communication channel where the goal is to engage and interact with consumers, rather than just delivering advertising messages. This has enabled organizations to build stronger relationships with their customers and gain valuable feedback and insights. Additionally, while social media does tend to be popular with millennials, it is used by people of all ages and demographics.

Social Media Platforms Such as Facebook and Twitter Have Changed