You would use sales promotion to
A) increase the product mix
B) encourage an immediate response from consumers
C) increase advertising dollars
D) improve distribution
E) increase the use of the media

Question

Quizplus · Accepted Answer

Sales promotion is used to encourage an immediate response from consumers through incentives such as discounts, coupons, or contests. The other choices (A, C, D, and E) are not the direct objectives of sales promotion.

You Would Use Sales Promotion to