Changes in consumer behaviour related to media consumption dictate that a media plan must include
A) primetime television
B) a strong internet presence
C) direct response marketing
D) event marketing
E) sponsorship

Question

Quizplus · Accepted Answer

As more and more people are opting for the internet as their primary source of entertainment and information, having a strong internet presence has become crucial in a media plan. This allows brands to reach a wider and more diverse audience while also being able to gather more data on consumer behaviour.

Changes in Consumer Behaviour Related to Media Consumption Dictate That