Research shows that social media are effective in building market share when
A) advertising is a pop- up
B) long advertising videos are shown on YouTube
C) the audience can purchase immediately after seeing the advertising on the internet
D) celebrities endorse the social media advertising
E) customers share their positive opinions

Question

Quizplus · Accepted Answer

Research has shown that customers sharing their positive opinions on social media can have a significant impact on building market share. This is because people are more likely to trust recommendations and reviews from people they know or follow on social media. Pop-up advertising can often be seen as intrusive or annoying, and long advertising videos may not be watched in their entirety. Immediate purchases after seeing advertising may be effective for certain products or services but may not be applicable to all. Celebrity endorsements can be effective, but they can also be expensive and may not necessarily lead to increased market share.

Research Shows That Social Media Are Effective in Building Market