When East Side Mario's used advertising to communicate their new menu, its primary aim was to
A) sell products to New Yorkers
B) rejuvenate a mature product
C) associate with New York
D) stress its hidden qualities
E) demonstrate its superiority

Question

Quizplus · Accepted Answer

The mention of "rejuvenate a mature product" suggests that East Side Mario's previously had a menu that had been in place for a while and needed new life breathed into it. Therefore, the primary aim of their advertising was likely to promote the new menu and generate excitement around it.

When East Side Mario's Used Advertising to Communicate Their New