Companies that approach communications as a complete package, embrace the concept of
A) marketing strategy
B) creative advertising
C) integrated marketing communications
D) product superiority
E) customer satisfaction

Question

Quizplus · Accepted Answer

Integrated marketing communications refers to a strategic approach in which a company coordinates and integrates all of its communication tools and messages to deliver a unified and consistent brand message across all customer touch points. This involves combining various marketing tools such as advertising, public relations, personal selling, sales promotion, and direct marketing to communicate with customers in a consistent and coordinated manner. By embracing this approach, companies can ensure that their marketing efforts are more effective and deliver a stronger, more memorable message to their customers.

Companies That Approach Communications as a Complete Package, Embrace the Concept