Assuming that consumers develop a favourable attitude toward a specific service or brand, advertising can be both
A) informative and multi-cultural
B) informative and segmented
C) persuasive and direct response
D) informative and persuasive
E) informative and negative

Question

Quizplus · Accepted Answer

If consumers already have a favourable attitude towards a specific service or brand, advertising can focus on both informing and persuading them further. Informative advertising can provide new or updated information about the service or brand, while persuasive advertising can reinforce positive attitudes and encourage action.

Assuming That Consumers Develop a Favourable Attitude Toward a Specific