The primary goal of sales promotion is to
A) improve a company's image
B) communicate a company's store locations
C) provide takeover information
D) communicate changes in personnel
E) encourage an immediate response by the customer

Question

Quizplus · Accepted Answer

The primary goal of sales promotion is to encourage an immediate response by the customer, such as making a purchase or trying a new product. Sales promotion techniques like discounts, coupons, and contests are all designed to incentivize customers to act quickly and make a purchase. Other options like improving a company's image or communicating store locations are relatively secondary goals and not the primary objective of sales promotions.

The Primary Goal of Sales Promotion Is to