Newspapers and magazines are losing subscribers each year. Their strategy to survive involves

Question

Quizplus · Accepted Answer

With the rise of digital technology, newspapers and magazines must adapt to the changing demands of their audience. Developing digital content, such as online articles and e-subscriptions, is the most effective way to reach a wider audience and retain current subscribers. This approach also allows for more flexibility in terms of accessing content and is more cost-effective for the publication. Loyalty rewards and bundle promotions may retain some subscribers in the short term, but they do little to address the larger issue of declining readership. Free trials may attract new readers, but they still may not be enough to sustain the publication in the long run.

Newspapers and Magazines Are Losing Subscribers Each Year