Consumers are attracted to the internet because
A) it is an easier approach to understanding complex marketing messages
B) multiple family members can log on at the same time
C) it is direct and interactive
D) costs much less than cable television
Correct Answer:
Verified
Q39: Advertising is just one component of marketing
Q40: Experiential marketing communications includes
A) national brand ads
B)
Q41: Direct Response Communications is a form of
Q42: The largest advertising categories in Canada include
A)
Q43: When Samsung launched the Galaxy S6 and
Q45: Newspapers and magazines are losing subscribers each
Q46: Popular promotions during the mature stage of
Q47: Communications that allow consumers to order directly
Q48: Advertising that focuses on improving the company's
Q49: The channel that will be the hub
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