Rather than plan a unique event, a company may choose to sponsor an existing event in order to save money and reduce risk.

Question

Quizplus · Accepted Answer

Sponsoring an existing event can be a cost-effective way to reach a desired audience without the need for creating an event from scratch. By sponsoring an existing event, a company can leverage the existing infrastructure, resources, and audience of the event, thus reducing costs and minimizing risks associated with organizing an event.

Rather Than Plan a Unique Event, a Company May Choose