Alpine Gum offered consumers a significant benefit over its competitor Hall's lozenges: its medicinal properties last 20 minutes compared to only seven or eight minutes for a lozenge. Discuss Alpine's advantage and how it contributed to its advertising campaign.

Question

Quizplus · Accepted Answer

The Answer of Alpine Gum offered consumers a significant benefit over its competitor Hall's lozenges: its medicinal properties last 20 minutes compared to only seven or eight minutes for a lozenge. Discuss Alpine's advantage and how it contributed to its advertising campaign.

Alpine Gum Offered Consumers a Significant Benefit Over Its Competitor