When a pizza restaurant places a full-page ad in the yellow pages each year, they are using which type of advertising schedule?
A) flighting
B) continuous
C) hiatus
D) road-blocking
E) breaching
Correct Answer:
Verified
Q20: Media planners are specialists who
A) deal directly
Q21: The ability to cancel a media buy
Q22: The strategy of distributing media dollars more
Q23: In advertising, a "hiatus" is when
A) consumers
Q24: When a target market can be narrowly
Q26: Network television and national magazines are obvious
Q27: Prior to committing to a plan, media
Q28: A "skip schedule" is when advertisers
A) purchase
Q29: Media time and space are purchased in
Q30: Selective spot television is an attractive option
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