Media planners are specialists who

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Media planners are responsible for developing and executing media strategies and tactics to achieve advertising or marketing campaign objectives. They analyze target audiences, advertising budgets, and media channels to determine the most effective ways to reach the target audience. Media planners work closely with creative teams to ensure that the messaging and creative content align with the media plan. They also monitor and adjust campaigns as needed to optimize results. While they may interact with media representatives and purchase time and space, their primary responsibility is to develop and execute the overall media strategy.

Media Planners Are Specialists Who