The strategy of distributing media dollars more equitably across several media is often referred to as
A) a concentrated media strategy
B) a roadblock
C) an assortment media strategy
D) a build-up schedule
E) flexibility

Question

Quizplus · Accepted Answer

The strategy of distributing media dollars more equitably across several media is often referred to as an assortment media strategy. This approach allows for a wider reach and better targeting of different audiences on different media platforms. It is different from a concentrated media strategy, which focuses all media spending on one platform, and a roadblock, which involves buying all available ad space on a platform. A build-up schedule refers to increasing media spending over time, while flexibility is a general term that can refer to any number of media-buying strategies.

The Strategy of Distributing Media Dollars More Equitably Across Several