
Media planning involves developing a plan of action for communicating messages to the right people, at the right time, and with the right
A) schedule
B) channels
C) market
D) frequency
E) agency
Correct Answer:
Verified
Q12: The client provides the agency's media personnel
Q13: The total, unduplicated audience potentially exposed one
Q14: In the case of a "profile-matching strategy",
Q15: In advertising, "continuity" is
A) the length of
Q16: The section of the media brief which
Q18: Which of the following publications would most
Q19: From a strategic viewpoint, media planners know
Q20: Media planners are specialists who
A) deal directly
Q21: The ability to cancel a media buy
Q22: The strategy of distributing media dollars more
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