The section of the media brief which gives the media planner a perspective on what is happening in the market and the level of competition within it is the
A) product media profile
B) market profile
C) media objectives
D) target market profile
E) competitor's media usage

Question

Quizplus · Accepted Answer

The market profile section of the media brief provides information on the current state of the market, including trends, consumer behavior, and competition. This information is crucial for the media planner to make informed decisions about media buying and placement. The other options listed may provide useful information but do not specifically address the market and competition.

The Section of the Media Brief Which Gives the Media