In the case of a "profile-matching strategy", the customer target market is carefully defined by
A) demographic, geographic, and psychographic variables
B) customizing the product
C) advertising in every newspaper
D) working with an agency that has experience in the specific segment
E) analyzing the previous sales history

Question

Quizplus · Accepted Answer

A profile-matching strategy involves identifying the target market based on demographic, geographic, and psychographic variables. By carefully defining the target market, the company can tailor its marketing efforts to better reach and appeal to the intended audience. Customizing the product and analyzing previous sales history may be part of the strategy, but they are not the defining characteristics. Advertising in every newspaper is not effective or efficient, and working with an agency is helpful but not necessary.

In the Case of a "Profile-Matching Strategy", the Customer Target