The direction a media plan takes is largely based on the client's
A) budget
B) marketing plan
C) sales statistics
D) corporate vision statement
E) creative

Question

Quizplus · Accepted Answer

The direction a media plan takes is largely based on the client's marketing plan. The media plan is designed to align with the client's overall marketing goals and objectives, which would be outlined in the marketing plan. The budget, sales statistics, and creative would all play a role in the media plan, but they would be secondary to the overall marketing strategy. The corporate vision statement may also inform the marketing plan, but it would not be the primary driver of the media plan direction.

The Direction a Media Plan Takes Is Largely Based on the Client's