If a message reaches 70 per cent of the target households three times in one week, what GRP level is attained?
A) 21
B) 2.1
C) 70
D) 2100
E) 210

Name: If a message reaches 70 per cent of the target households three times in one week, what GRP level is attained? A) 21 B) 2.1 C) 70 D) 2100 E) 210
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Question

Quizplus · Accepted Answer

The GRP (Gross Rating Point) level is calculated by multiplying the percentage of the target audience reached by the frequency of exposure. Here, 70% reach times 3 exposures equals 210 GRPs.

If a Message Reaches 70 Per Cent of the Target