When a product enters the mature stage of the product life cycle, most advertisers shift the strategic focus from brand development to
A) profit maximization
B) sales
C) brand preference
D) improving market share
E) securing growth

Question

Quizplus · Accepted Answer

When a product enters the mature stage of the product life cycle, most advertisers shift the strategic focus from brand development to profit maximization. At this stage, the product has already gained market acceptance, and the focus is on maximizing profits for the company. Advertisers may focus on reducing costs, increasing prices, and promoting the product to loyal customers.

When a Product Enters the Mature Stage of the Product