One of the factors that can affect the advertising budget is the
A) location of the company
B) cost of developing an internet home page
C) current recession
D) management's perception of the value of advertising
E) opinion of customers

Question

Quizplus · Accepted Answer

Management's perception of the value of advertising is a key factor that can affect the advertising budget. If management sees advertising as a crucial component of the company's success, they may be willing to allocate a larger budget towards it. Conversely, if management does not see the value in advertising, they may allocate a smaller budget or no budget at all. The other options listed are not directly related to the advertising budget.

One of the Factors That Can Affect the Advertising Budget