The total number of advertisements scheduled, multiplied by the total target audience potentially exposed to each occasion is referred to as the
A) continuity
B) number of impressions
C) frequency
D) gross rating points
E) reach
Correct Answer:
Verified
Q45: In this budgeting method, the company allocates
Q46: Share of advertising refers to
A) the number
Q47: "Media Advisor" is an example of a
A)
Q48: This budgeting method is based on the
Q49: A media planner recommends a particular medium
Q51: Components of media objective statements include
A) Where
Q52: The first step in the task method
Q53: One of the factors that can affect
Q54: The media schedule is normally presented in
Q55: The relative importance of advertising, and the
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