A media planner recommends a particular medium within a class because that medium
A) will attract PR
B) is new to the audience
C) has an existing relationship with the agency
D) is the most cost-efficient
E) has time or space available

Question

Quizplus · Accepted Answer

The media planner's primary responsibility is to choose the most cost-efficient medium that can most effectively deliver the intended message to the target audience. Therefore, the answer is D, as the media planner recommends a particular medium within a class because it is the most cost-efficient.

A Media Planner Recommends a Particular Medium Within a Class