Media planners use a target market profile to help them choose the best places and times to advertise.

Name: Media planners use a target market profile to help them choose the best places and times to advertise.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Media planners often create a target market profile, which includes demographic and psychographic information about the ideal customer or audience. This information is then used to select the most effective channels, times, and messages to reach that audience.

Media Planners Use a Target Market Profile to Help Them