Reach does not double-count people exposed multiple times if a media plan involves repeated ads in one media category.

Name: Reach does not double-count people exposed multiple times if a media plan involves repeated ads in one media category.
Brand: Quizplus
Rating: 4.8 (38 reviews)

Question

Quizplus · Accepted Answer

Reach is the number of unique individuals exposed to an advertisement, so it does not count the same person multiple times even if they see the ad multiple times within one media category.

Reach Does Not Double-Count People Exposed Multiple Times If a Media