Gross impressions are calculated by multiplying the estimated number of people who receive a message by the number of times they receive it.
Correct Answer:
Verified
Q63: The nature of the word "shotgun" suggests
Q64: GRPs = Reach x Frequency
Q65: Efficiency in media planning can be defined
Q66: It is now common for the client
Q67: The direction a media plan takes is
Q69: A post-buy analysis is an analysis of
Q70: If factual details in an advertising message
Q71: Reach does not double-count people exposed multiple
Q72: Continuity is one of the first media
Q73: Media planners are specialists who determine the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents