The nature of the word "shotgun" suggests that the target market can be precisely defined by some common characteristic.

Name: The nature of the word "shotgun" suggests that the target market can be precisely defined by some common characteristic.
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Question

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The word "shotgun" suggests a scattergun approach without precision or targeting a specific market, so the target market cannot be precisely defined by some common characteristic.

The Nature of the Word "Shotgun" Suggests That the Target