It is now common for the client to brief the agency creative team and media team at the same time.

Question

Quizplus · Accepted Answer

In many cases, clients now understand that the creative and media teams need to work hand-in-hand to achieve the best results, so it is becoming more common for them to brief both teams together. This helps ensure that the creative ideas developed by the agency are aligned with the media channels and placements that will have the most impact.

It Is Now Common for the Client to Brief the Agency