The direction a media plan takes is largely based on the guidelines provided by the client's marketing plan.

Question

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The media plan is created to support and achieve the objectives established in the client's marketing plan. The marketing plan outlines the target audience, goals, budget, and overall strategy, which guides the development of the media plan. Therefore, the direction of the media plan is largely based on the guidelines provided by the client's marketing plan.

The Direction a Media Plan Takes Is Largely Based on the Guidelines