In a large multi-product company like Proctor and Gamble, key brands such as Tide, Mr. Clean and Swiffer would be the responsibility of the advertising manager.

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In a large multi-product company like Proctor & Gamble, key brands such as Tide, Mr. Clean, and Swiffer would each likely have their own brand managers responsible for all aspects of the brand, including advertising, rather than a single advertising manager being responsible for multiple key brands.

In a Large Multi-Product Company Like Proctor and Gamble, Key