Advertisers attempt to
A) change consumer attitudes about themselves
B) alienate current customers in pursuit of new customers
C) show the target audience in a new light
D) show how products agree with current attitudes
E) develop the real self

Question

Quizplus · Accepted Answer

Advertisers generally try to show how their products align with the current attitudes and beliefs of the target audience. This can lead to a more favorable view of the product and increase the likelihood of purchase.

Advertisers Attempt to