By developing advertising messages based on teen situations, Red Bull is appealing to the teen audience. The company is relying on
A) selective exposure
B) selective retention
C) self-actualization
D) peer influence
E) double targeting

Question

Quizplus · Accepted Answer

Red Bull is relying on peer influence by using advertising messages that are relatable and appealing to the teen audience, making it more likely that teens will share and recommend the product to their friends.

By Developing Advertising Messages Based on Teen Situations, Red Bull