Demographic segmentation means that markets are identified and pursued on the basis of variables such as
A) location
B) lifestyle
C) behaviour
D) age
E) psychographics

Question

Quizplus · Accepted Answer

Demographic segmentation is based on variables such as age, gender, income, education, and family size. Out of the choices given, only age falls under the category of demographic variables. Location, lifestyle, and behavior fall under geographic, psychographic, and behavioral segmentation, respectively.

Demographic Segmentation Means That Markets Are Identified and Pursued on the Basis