Psychographic segmentation examines individual lifestyles in terms of
A) status and financial success
B) activities, interests and opinions
C) attitudes, interests and behaviours
D) prestige, success and responsibility
E) achievers, success and responsibility

Question

Quizplus · Accepted Answer

Psychographic segmentation examines individual lifestyles in terms of activities, interests, and opinions. This type of segmentation looks at factors such as hobbies, values, beliefs, and personality. By doing this, marketers can identify patterns and use them to tailor their marketing messages towards specific groups of people who share similar lifestyles and interests.

Psychographic Segmentation Examines Individual Lifestyles in Terms of