Eventually, the internet, cell phones and other forms of digital communication will play a larger role in the media mix, due to the influence of
A) baby boomers
B) the grey market
C) generations X, Y, and younger
D) early adopters
E) smaller households

Question

Quizplus · Accepted Answer

Generations X, Y, and younger have grown up with technology and have a preference for digital communication. They are the ones driving the shift towards digital media and are likely to continue to do so in the future. The other options do not have as significant of an impact on the media mix.

Eventually, the Internet, Cell Phones and Other Forms of Digital