When organizations target their markets psychographically,
A) advertising messages are associated with the lifestyle of the target market
B) advertising messages are limited to budgets set by geographic areas
C) commercials have subliminal messaging
D) advertising messages attempt to reposition the brand

Question

Quizplus · Accepted Answer

Psychographic targeting involves understanding the lifestyle, values, beliefs, and attitudes of the target market. Advertising messages that are associated with the lifestyle of the target market will resonate more effectively, resulting in better engagement and increased sales. Therefore, choice A is the correct answer. The other options are not associated with psychographic targeting.

When Organizations Target Their Markets Psychographically