In product-differentiation positioning, a product attribute is always presented as
A) equal to or better than another brand
B) technically innovative
C) distinctly unique from all other products
D) relevant to the consumer's lifestyle
E) the leader in the product category
Correct Answer:
Verified
Q52: Coca-Cola's signature "Coke is it" is an
Q53: Trop50 is a Tropicana juice that customers
Q54: Rumble is a milkshake-style drink that offers
Q55: The 4D- rule applies to
A) loyalty-response
B) psychographic
Q56: Behavioural targeting
A) is the study of buying
Q58: Behavioural targeting involves
A) age and income
B) gender
Q59: Generation Y and Z are characterized by
A)
Q60: Customers that are less loyal (brand switchers)
Q61: Challenger brands often adopt a repositioning strategy
Q62: Marketers using the "occasion for use" segmentation
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