
Marketers using the "occasion for use" segmentation strategy show how the product can be used on various occasions.
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Q58: Behavioural targeting involves
A) age and income
B) gender
Q59: Generation Y and Z are characterized by
A)
Q60: Customers that are less loyal (brand switchers)
Q61: Challenger brands often adopt a repositioning strategy
Q63: Positioning refers to the place a brand
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