Absolut vodka appeals to the gay community. This is an example of a company trying to change the values of the target market.

Question

Quizplus · Accepted Answer

Absolut vodka has been known for their inclusive advertising and support of the LGBTQ+ community, however, this does not necessarily mean that they are trying to change the values of their target market. They are more likely aiming to appeal to a diverse and inclusive audience who share similar values of acceptance and openness.

Absolut Vodka Appeals to the Gay Community