New technologies are affecting the way people watch television. Perhaps the biggest change of all is
A) consumers watch far less TV
B) consumers now control when, where and how they receive advertising messages
C) consumers are choosier about what they watch
D) there are more 30-second commercials
E) consumers watch far more TV
Correct Answer:
Verified
Q1: On a daily basis, radio reaches what
Q2: The Pacific network is an example of
Q4: Generally, advertisers prefer that their commercials be
Q5: Television offers high reach potential and relatively
Q6: Studies show that early adopters of personal
Q7: Television advertising has several advantages. Consumer ability
Q8: The number of specialty and traditional channels
Q9: Stations such as HGTV (home and garden)
Q10: An advantage of television as an advertising
Q11: For advertisers with precisely defined target markets,
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