The number of specialty and traditional channels has led to
A) planning inflexibility
B) lower costs
C) more people watching TV
D) less targeting
E) audience fragmentation

Question

Quizplus · Accepted Answer

The proliferation of specialty and traditional channels has led to audience fragmentation, where viewers are dispersed across a larger number of channels catering to specific interests, making it difficult to reach targeted audiences.

The Number of Specialty and Traditional Channels Has Led to