A product placement that integrates a product into the script of a show is known as
A) pre-emption
B) zapping
C) branded content
D) a reach plan
E) spot advertising

Question

Quizplus · Accepted Answer

Branded content, also known as sponsored or integrated content, is a type of advertising where a product is integrated into the script of a show or other media. It is intended to be less intrusive than traditional advertising and can provide a more natural and seamless integration of the product into the viewer's experience.

A Product Placement That Integrates a Product into the Script