If overbooking of the available advertising time occurs as a result of the volume of orders, television networks allocate preference based on
A) incumbency position
B) length of contract
C) who the advertiser is
D) frequency potential
E) content of commercial

Question

Quizplus · Accepted Answer

Incumbency position often determines preference in the allocation of advertising time when overbooking occurs, as networks tend to prioritize long-standing clients to maintain good business relationships.

If Overbooking of the Available Advertising Time Occurs as a Result