A total audience plan in radio advertising is a
A) frequency discount
B) run-of-schedule rate
C) selective-spot buy
D) continuity discount
E) reach plan

Question

Quizplus · Accepted Answer

A total audience plan in radio advertising refers to a media plan that maximizes the reach of the target audience. Therefore, the best choice is E, which stands for a reach plan. A reach plan is designed to reach the largest number of people or households in a given market or geographic area, aiming for maximum exposure and impact. This type of plan usually involves buying spots on multiple radio stations with different formats and schedules to ensure that the message reaches as many people as possible.

A Total Audience Plan in Radio Advertising Is a