One of the disadvantages of radio as an advertising medium is
A) reach potential
B) cost
C) limited flexibility
D) message retention
E) frequency

Name: One of the disadvantages of radio as an advertising medium is A) reach potential B) cost C) limited flexibility D) message retention E) frequency
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Question

Quizplus · Accepted Answer

Radio advertising often suffers from low message retention because listeners may not be fully attentive or may forget the message quickly after hearing it.

One of the Disadvantages of Radio as an Advertising Medium