Rates on a grid card are adjusted periodically, and are affected by factors such as
A) inventory of time available
B) frequency and volume of ads
C) who the advertiser is
D) content of commercial
E) package deals
Correct Answer:
Verified
Q36: Television rates are lowest during
A) prime time
B)
Q37: A challenge in buying television spots is
A)
Q38: If overbooking of the available advertising time
Q39: Prime-time television viewing is usually designated as
A)
Q40: When buying television time, the advertiser has
Q42: Radio stations often change their format to
A)
Q43: A total audience plan in radio advertising
Q44: The summer television season usually occurs from
Q45: A Run-of-Schedule discount offered to an advertiser
Q46: One of the disadvantages of radio as
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