A frequency discount is usually earned when buying television time as
A) a minimum number of spots over a specified period of time
B) seasonal advertising
C) package plans
D) continuous advertising
E) volume advertising

Question

Quizplus · Accepted Answer

A frequency discount is typically earned when buying a minimum number of spots over a specified period of time, such as a week or a month. This encourages advertisers to purchase more airtime and commit to a longer-term advertising strategy.

A Frequency Discount Is Usually Earned When Buying Television Time