A variety of discounts are available to television advertisers, depending on the extent of their advertising commitment. What is NOT a typical discount offered by television networks and stations?

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Recency discount is not a typical discount offered by television networks and stations. Discounts like frequency, volume, continuity, and seasonal are common, reflecting the advertiser's commitment level, the timing, and the consistency of their ads. Recency discounts, focusing on the timing of the advertisement in relation to the purchase decision, are not standard in television advertising.

A Variety of Discounts Are Available to Television Advertisers, Depending